Aleph
Aleph Diamonds
Art Direction, Visual Identity
The niche diamonds and precious stones broker
needed a visual presence
The Logo design and custom lettering has been created with Jonathan Zawada, the australian artist. It all starts with a unique shape — a ray of light —defining all the letters in a minimalistic misterious unique logotype.
In developing our initial ideas, we focused on the strength of the letter A, which is the first letter of the alphabet. This connects to Aleph, the first letter in the Phoenician and Arabic alphabets, and also to Alberto, the founder of Aleph. Our inspiration comes from light, refraction, and the rays created when sunlight hits a gemstone, reminiscent of the iconic album "Dark Side of the Moon."
Main Font: Hatton by Pangram
