Moncler
Sanlitun Beijing
Installation
Art Direction, Creative Production,
Retail, CGI Animation
In the occasion of the Winter Olympic Games in Beijing, we supported Moncler with a special site-specific art installation on a corner screen in Sanlitun, the most famous shopping area in the city
Invited by Moncler to suggest and develop a unique concept for the installation, it’s been an honour to collaborate with the one and only Thomas Traum, on a series of crazy —winter-oriented— activities, playing with the famous brand mascotte.
Credits
Eugenio Ormas
Art Direction
Thomas Traum / Traum Inc.
CGI Direction & Animation
•
Rossella Barbuto and Maurizio Azzimonti
Creative Direction · Moncler
First the mascotte is cleaning the screen from ice, welcoming us, and sitting on the building. Then we see them sliding and having fun over the screens; and in the end jumping on floating ice blocks, while some friends are swimming and looking at people passing under the bridge.
The designs and animations became also part of the WeChat mini-program special branded app for China.